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In a statement, Apple explained that these new advertising placements give developers an additional way to target and reach new customers, while still adhering to Apple’s privacy commitment:Īpple Search Ads provides opportunities for developers of all sizes to grow their business. This means you could (and probably will) see ads for direct competitors on app pages. The ads, however, will be relevant for each of the product pages.

For instance, Twitter wouldn’t be able to target Tweetbot specifically. This spot is located at the very bottom of the product page, beneath the banner section that shows other apps by that developer.ĭevelopers won’t be able to target a specific application when bidding for product page ad placement. This means that developers will now be able to place ads on the product pages for other apps. The second new advertising placement is coming directly to product pages themselves. This is obviously going to be a quite lucrative ad placement for both Apple and developers, as it is right on the page users see when they first open the App Store. This spot, as seen in the image above, is located in the second slot on the Today page.Īpple notes that the rest of the Today tab will remain focused on curation and discovery – the ad spot will be clearly marked as an ad using the same blue banner/background as Search ads. First and foremost, there is a new advertising slot coming to the “Today” homepage of the App Store. The new advertising placements in the App Store will allow developers to place ads outside of the Search tab and Search results. The two new App Store ads announced today will bring advertisements to the App Store ‘Today’ homepage, as well as to individual app pages. Currently, the App Store has two ad slots: one on the main ‘Search’ tab and one in the Search results. Apple is expanding its advertising business and adding two new ad slots to the App Store.